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During my time at VERAFIED, I was responsible for leading social media efforts across multiple platforms, with a focus on Instagram and TikTok. My primary goal was to enhance brand visibility, drive engagement, and grow our audience organically. In addition, I managed influencer outreach, content creation, and customer relationships.

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- Target Audience -

We targeted both men and women, but primarily women, aged 18-35, who valued timeless style. Our audience was interested in high-quality, minimalist fashion, and they used their outfits to express their attitude and power. This demographic sought a chic, effortless look while maintaining a sense of individuality and confidence through their fashion choices.

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- Platform Selection & Content Strategy -

• Instagram: Chosen for its visual nature and strong fashion community, perfect for brand building and influencer collaborations. I curated a mix of lifestyle and product-focused content with a clean, chic aesthetic that matched VERAFIED’s brand identity.

• TikTok: Selected for its high engagement potential and trend-driven content discovery, allowing for a more playful and viral approach. I experimented with short, dynamic videos, aiming to catch viral trends while maintaining authenticity.

• YouTube & Pinterest: Supplementary platforms to extend our reach, focused on video content and product mood board.

• Influencer Collaborations: I managed partnerships with over 80 global influencers, focusing on gifting collaborations to drive content creation and brand advocacy.

- Results -

• Instagram: Grew followers from 80k to 159k, a 98.75% increase

• TikTok: Grew followers from 12k to 61k, a 408.33% increase

• Content Performance: Achieved an average of 20k views per Instagram Reel/TikTok video. More than 3 TikTok videos exceeded 1M views, significantly amplifying brand exposure.

• Engagement Rate: Notable increases in likes, comments, and shares across both platforms

• Successful influencer collaborations that resulted in high-quality content exchange partnerships, further increasing brand visibility.

• Maintained a consistent brand presence and managed customer relationships on TikTok, responding to queries and fostering community.

Skilled in planning, managing, and scheduling marketing content to attract target audiences and seamlessly guide them through the sales funnel.

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​Proficient in crafting visually engaging content with Illustrator and Photoshop, ensuring consistent brand representation across all platforms.